Last week I attended the launch of the Microsoft 4Afrika Intellectual Property Hub launch event on a cool Nairobi evening.
The event pooled in software developers and IP enthusiasts like this quail who were keen to see what this new kid on the block had to offer.
Indeed most creatives are not fully aware of how to protect their creations and we have certainly heard of big corporations exploiting these unprotected creations commercially.
The Microsoft 4Afrika IP Hub promised to be a place of refuge for all things intellectual property and is further strengthened by working in conjunction with a law firm to advice and protect developers IP rights.
This is promising. It for one may motivate more innovators due to the reduction in exploitation of their creations.
Innovation is still very low but with organisations like these investing in intellectual property, more knowledge on the issues and protection will mean increased enthusiasm for creatives.
It is even more exciting because the intellectual property space is slowly expanding as is evident from the faith of this IT giant investing in the country.